Как профессионально оценить и продать недвижимость?

alt"статья"

Для самостоятельного проведения любой сделки с недвижимостью необходимо, во-первых, найти достойного покупателя. Рассмотрим, что нужно для этого сделать:

Реально оценить свою недвижимость.

При оценке квартир используются два основных показателя, определяющих среднюю стоимость квадратного метра: категория дома (улучшенная планировка, элитное жилье, хрущевский дом и т. п.) и местоположения дома (во многих городах разработана своя шкала престижности).

Для того, чтобы самостоятельно определить стоимость своей квартиры нужно посчитать среднюю стоимость квадратного метра по данному району и типу дома (используя газетные объявления или данные агентства недвижимости) и учесть все плюсы и минусы своего варианта.
Для более правильной оценки недвижимости можно обратиться к независимым оценщикам (например, в нашу оценочную компанию – Международная академия финансовых технологий, где вы получите не только грамотную обоснованную стоимость вашей квартиры, но и юридическое сопровождение при необходимости).

Организовать раскрутку своего варианта.
Существует несколько способов рекламы недвижимости.
Первый – это расклейка рекламных объявлений, дешевый, но очень трудоемкий способ, необходимо расклеить около 1000 объявлений, для того, чтобы по указанному телефону позвонили.
Второй – реклама в средствах массовой информации, существует много печатных изданий в которых можно разместить объявления бесплатно или платно (выделенные курсивом, с фото и др.). Реклама на интернет – сайтах.
Самое главное нужно организовать систематическую подачу объявлений, лучше постоянно подавать три объявления в разные источники, чем однократно во все СМИ.

Проводим показ своего объекта.
На успешный показ квартиры сильно влияет состояния двора и подъезда, иногда потенциальный покупатель до квартиры может просто не дойти.
Необходимо прибраться в собственном подъезде.
Показываем свою квартиру в выгодном свете, рассказываем только о достоинствах (солнечное месторасположение, спокойные соседи, близость метро и др.)

Переговоры и торг.
Эффективный психологический прием – дать понять потенциальному покупателю, что у него есть конкуренты. Соблюдайте свой интерес при переговорах о цене, не стоить поддаваться на существенное снижение. Если Вы видите интерес покупателя, безусловно, можно уступить в цене, но начинайте очень небольшими шажками.
Помните, что если квартира освобождена от жильцов, находиться в “чистой продаже” а не в обмене, ее цена увеличивается процентов на десять.
Если в результате торга достигается компромисс, покупатель согласился с Вашей ценой, то переходите к обсуждению накладных расходов – за чей счет проводится оформление, как переоформляется телефон и др. Дале подробно обсудите внесение предоплаты, оформление сделки, чтобы в дальнейшем Вы полностью могли контролировать ситуацию.

alt"оценка Пятигорск"
Автор статьи президент ЗАО «МАФТ» — Руденко В.С.

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